MAY CONTAIN NUTS
SHORPY
HOME
 
JUMP TO PAGE   100  >  200  >  300  >  400  >  500  >  600
VINTAGRAPH • WPA • WWII • JENNY ON THE JOB LIFTS WEIGHT THE EASY WAY

On Second Thought: 1939

On Second Thought: 1939

September 1939. "Sign along the road near Capulin, New Mexico." Photo by Russell Lee for the Farm Security Administration. View full size.

 

On Shorpy:
Today’s Top 5

What They Did Not See Coming

This wasn't an isolated case.

Resting assured

I think the "rest assured" means "you are assured to get a good rest here. Safely and comfortably."

[Indeed. It's a pun -- a play on the common idiom "rest assured", the twist being that it's meant literally, in the sense of sleeping or relaxing, as opposed to the figurative sense of "be confident." - Dave]

Native American

The swastika had various innocuous meanings for Southwestern Indian tribes, hence the hotel theme.

Hotel Yucca

The building is now a bank but the swastikas remain around the upper perimeter. More info at Hotel Yucca history.

"Rest Assured"

Rest assured of what? Since it's in quotation marks, I guess it's no guarantee of whatever they have in mind. Kind of like the farmer's market down the road from me with its "Fresh" Vegetables sign.

"Freshening the Brand"

... as we say in the marketing biz.

Syndicate content  Shorpy.com is a vintage photography site featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago. Contact us | Privacy policy | Site © 2019 Shorpy Inc.