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Coca-Cola Cowgirl: 1941

August 1941. "Dude from Quarter Circle U Ranch watching the rodeo at the Crow Agency Indian fair. Big Horn County, Montana." Medium format negative by Marion Post Wolcott for the Farm Security Administration. View full size.

August 1941. "Dude from Quarter Circle U Ranch watching the rodeo at the Crow Agency Indian fair. Big Horn County, Montana." Medium format negative by Marion Post Wolcott for the Farm Security Administration. View full size.

 

On Shorpy:
Today’s Top 5

Mona Lisa smile

---sitting on the front bumpber of a 1940 Lincoln Continental
---my 5th grade teacher had us design our initial monograms like the one on her shirt

[What would Teacher have to say about "bumpber"? - Dave]

Dudette!

That’s no dude. And, she appears to be sitting on the bumper of a Lincoln Zephyr. Can we get a Pretty Girls tag, pretty please?

["Dude" applied to any paying guest at the ranch; dudes of both sexes could take part in ranch work. -tterrace]

[That's no Zephyr. - Dave]

Brand Identity is everything.

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