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Paging Mrs. Calabash: 1968

Paging Mrs. Calabash: 1968

August 1968. Los Angeles. "Actor Jimmy Durante in his kitchen with corn flakes and dirty dishes on counter." 35mm negative from photos by Bob Lerner for the Look magazine assignment "Pinocchio Lives!" View full size.

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It's gotta be Kellogg's Corn Flakes. I think YouTube has his old commercial where he's eating the corn flakes and everything around him is getting smaller and smaller.

A true classic

An old Vaudevillian much in the tradition of Ted Lewis, Durante played piano in some of the hottest jazz bands of the 1920's and he never lost his touch. Brazilian bombshell Carmen Miranda's last performance was on the Jimmy Durante show in 1955 and she began having the heart attack that would take her life just a few hours later during her performance, but like the trouper she was, she kept right on. Jimmy made a wonderful tribute to her before airing this segment:

Here it was Chock Full O' Nuts

Jimmy Durante says: " New Instant Chock Full O'Nuts coffee has real coffee flavor and aroma believe me folks, I could smell it a mile away. It's not only better than any other instant it's better than most brands of regular coffee." Newspaper ad 1962:


Not the coffee, but the Corn Flakes. Jimmy probably got a free supply of those since he was a spokesman for Kellogg's for many years.

"Keep plenty of Kellogg's Corn Flakes on hand, kids, and you'll never get caught short!"

Coffee Pot's Hot

The aroma and sound of percolating coffee fills his kitchen. Probably Maxwell House because "it's good to the last drop."

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