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Free Air, Cash Meat: 1939

Free Air, Cash Meat: 1939

September 1939. "Market and grocery in Questa, New Mexico." Medium format negative by Russell Lee for the Farm Security Administration. View full size.


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Shorpy Parade of Pickups Past

About a 1935 Dodle. If you go much earlier in the 30s, the Dodles I can find pictures of had rear-hinged "suicide" doors, at least on the driver's side. Of course, it's possible that Fiat Mercedes-Benz Chrysler Dodge Brothers built a pickup with a suicide driver's door and a regular passenger door, to clear the spare tire -- that would be a very Chrysler thing to do.

Everything a road traveler could need or want

One very well stocked roadside market, cigarettes, tobacco, rolling papers, bags of flour, Coca Cola, free air and comfortable rest rooms.


You’d never guess they cost you less.

Equal relief for men & ladies

If the meat or vegetables are not all that fresh and end up causing digestive problems, thankfully there are two outhouses to run to at the back of the grocery shop.


I shutter to think what a picker wold pay for all those signs.

[It's "shudder." - Dave]

Those Outhouses

I hope the meat coolers were on the other side of the store.

I wonder why they were called 'Cash Markets'?

In the town where I grew up there was a small store a couple of blocks from us, called "Scotties' Cash Market". It was was pretty small, but it had a lot of stuff packed in that space. Did a good business in the 1960s, but died a slow death in the 1970s when two things happened: (a) the town turned the street it was on (the Main Street) from two lanes with parking into four lanes and banned parking, and (b) a 7-11 clone opened down the street with off-street parking.

[It means you can't buy on credit or run up a tab. - Dave]

Fully equipped

Fully equipped with all the modern conveniences... including facilities for Men and Ladies out back.

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