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VINTAGRAPH • WPA • WWII • VINTAGE CHRISTMAS ART

Nebrewska: 1938

Nebrewska: 1938

November 1938. "Saloon and liquor store near Cudahy packing plant. South Omaha, Nebraska." Metz on the left, Blatz on the right. Medium format negative by John Vachon for the Farm Security Administration. View full size.

 

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Babied Pickup

That Model A truck around the comer looks to be in pretty good shape for 8 or 9 years old.

Vodka

South Omaha, where this picture was taken, was in a significantly Eastern European region of the city. That, along with growing a lot of grain in Nebraska and the fact that vodka doesn't generally need to be aged (big deal a few years after Prohibition ended), explains its prevalence.

Edit: and I am responding to an earlier comment rather than actually seeing any vodka mentioned in the picture. Oopsie! (though I'd bet a nickel they sold a fair amount of it there)

Alternative View

The same, but less sunny, view was previously featured here https://www.shorpy.com/node/2369

Gone

The address of Peoples Liquor Store, 2524 Q Street, has been completely erased. It is now Highway 75.

Vodkas “R” Us?

Peoples Liquor Store: an early experiment in USSR-USA cultural exchange?

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