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Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.

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[REV 25-NOV-2014]

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Nebrewska: 1938

Nebrewska: 1938

November 1938. "Saloon and liquor store near Cudahy packing plant. South Omaha, Nebraska." Metz on the left, Blatz on the right. Medium format negative by John Vachon for the Farm Security Administration. View full size.

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Babied Pickup

That Model A truck around the comer looks to be in pretty good shape for 8 or 9 years old.


South Omaha, where this picture was taken, was in a significantly Eastern European region of the city. That, along with growing a lot of grain in Nebraska and the fact that vodka doesn't generally need to be aged (big deal a few years after Prohibition ended), explains its prevalence.

Edit: and I am responding to an earlier comment rather than actually seeing any vodka mentioned in the picture. Oopsie! (though I'd bet a nickel they sold a fair amount of it there)

Alternative View

The same, but less sunny, view was previously featured here


The address of Peoples Liquor Store, 2524 Q Street, has been completely erased. It is now Highway 75.

Vodkas “R” Us?

Peoples Liquor Store: an early experiment in USSR-USA cultural exchange?

SHORPY OLD PHOTO ARCHIVE | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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