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June 1939. "Bartender in Birney, Rosebud County, Montana." Photo by Arthur Rothstein for the Farm Security Administration. View full size.
Lucky Strikes used to be in a green pack as they would be in this 1939 photo. When the war started the green dyes, paint and ink were redirected to the military. Luck Strike then switched to the red and white design and took out ads with the slogan, "Lucky Strike Goes to War!", I believe they were also included with the standard K-rations.
The fire extinguisher on the wall was an old brass style hand pump that had a twist lock and was filled with water. My father had one for years in our basement.
Looks like a Boris Artzybasheff work, can you embiggen the calendar any more? Thanks.
[The artist is Lawson Wood. - Dave]
The business was founded in 1904 (or 1906), and the building and iconic sign were built in 1910. After first being sold in 1988, the business was sold again two years later, then was closed in 2014.
You could not get simpler.
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