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Face Rump: 1940

Face Rump: 1940

December 1940. "Grocery store window in Bath, Maine. Food prices do not seem to have gone up as yet but are expected to." Medium format acetate negative by Jack Delano for the Farm Security Administration. View full size.


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This store was at 74 Front Street. To the right is the Albert G. Page Co. jewelry store. Reflected in the windows are several other businesses that could be identified. At 71 Front was the Postal Telegraph Compnay, and at 79 Front was the Central Maine Power Company.

Lamb Fores --

Even at 14 cents a pound, there's still parts of a lamb I won't eat.

What Rump?

The lady bears a strong resemblance to Marty Feldman.

Maine Glee Club

This being Maine, the lady in front of the Mackerel sign likely runs the local glee club, as she has the biggest smile in town.

That's my car on the left.

It haunts me to this day that I ruined it in 1953 by do-it-yourself body customizing.

That lady

Might be unhappy at the fact that the grille of her 1937 Buick got punched in. Doesn't look like much other damage. I believe the Ford coupe in front is a 1940 Standard model, judging by the hubcaps.

She'll Clean up Nice

The car parked illegally is a 1937 Plymouth Deluxe.

My error. Dennis M is correct, the car is a 1940 Ford Coupe not a Plymouth. Being a Ford, she may clean up even nicer.


That is one stern-looking old sister! I would have hated to be the store clerk who disappointed her.

New Ford

That nice new '40 Ford looks like it's in for a hard life.


The slogan on that 1940 Maine license plate simply reads VACATIONLAND. It was first placed on Maine license plates in 1936 and has been used ever since - 82 years and counting. It is the longest running of any state's slogan on a license plate.

No leaks

The 1937 Buick at right took an unusal hit resulting in the loss of most of its grill but the radiator seems to have escaped being messed up.

In the flesh!

I take it that the lady standing at the entrance is Mrs. Rump—it's written all over her face.

Had one in Boston

As a kid if anyone said they were going shopping at First National I always wanted to go. They'd bag your groceries, put the bags in bins and then put them on a conveyor belt (actually wheels) that brought your order outside to the front of the store where you'd retrieve it. All the spinning wheels made a very unique sound. There were employees outside to get your order off the conveyor and put it in your car.

Mnmmmm. -- Face Rump!

The lady in front of the Mackerel seems overjoyed with the savings here.


a spelling mistake you might suppose, but no, finast, being short for First National Stores, was the retailer's own brand. And, by the way, parking in front of the store is NOT allowed.

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