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Pop Shop: 1940

November 1940. "Shopping centers are springing up at the small towns near Shasta Dam site. This one was at Central Valley, California." Medium format negative by Russell Lee for the Farm Security Administration. View full size.

November 1940. "Shopping centers are springing up at the small towns near Shasta Dam site. This one was at Central Valley, California." Medium format negative by Russell Lee for the Farm Security Administration. View full size.

 

On Shorpy:
Today’s Top 5

A Row Of Uglier Cars I Have Never Seen

They lived a hard life.

Demolished in 2004

Was located on Shasta Dam Boulevard at Red Bluff Street.

Expensive Shower

Today, that shower at Welch's barber shop would set you back $4.48.

Strip malls

Wow, I had no idea strip malls had origins extending all the way back to 1940. Imagine, a shower for 25 cents!

It may not be a motel, but it still made me think "No phone, no pool, no pets."

Pain!

Watch out folks! Dr. Sparrow is NOT a Painless Dentist.

Colas

Big Coca-Cola sign, but dam it, Shasta is the Cola that Hasta.

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