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Quick Arrow: 1938

Quick Arrow: 1938

September 1938. "Buying groceries in community store. Tygart Valley, West Virginia." Medium format negative by Marion Post Wolcott for the Farm Security Administration. View full size.


On Shorpy:
Today’s Top 5

Tobacco counter

I wasn't aware Kool cigarettes had been around that long.
Guy better be careful, she's wearing a wedding ring. Great photo.

He, She

He: Looking to try his soft soap routine
She: Looking to deter gent

Light Bread

is what my grandmother called store bought bread as opposed to biscuits and cornbread which she cooked on a wood stove like God intended.

The first sliced bread was announced on Friday, July 06, 1928 in the Chillicothe Constitution Tribune of Chillicothe, Missouri. And the town's nickname? Home of Sliced Bread.

Growing up sliced bread was our common comparative. As in, X is better than sliced bread.

Visit Our Beauty Counter --

Where the beauty is behind the counter and no cosmetics are necessary.

Though this woman is classically lovely, she does not possess that perfectly proportioned look that, to some, defines beauty. I wish more women today would embrace the features that make their faces uniquely appealing, rather than pursuing the extremes of either over-enhancing or attempting to hide features under so much makeup, or through elective surgery.

Soft soap

Not sure what "The New Quick Arrow" is, but it's in the counter display with Oxydol and Rinso Blue which were laundry detergents, both of which my mother used.

[Rinso Blue, introduced in the 1950s, was a detergent. The Rinso, Oxydol and Quick Arrow seen here are soaps. - Dave]

What I am seeing ...

is a young Frank Sinatra and Bea Arthur.

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