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The Long, Long Slogan: 1940

The Long, Long Slogan: 1940

April 1940. "Earl May seed store in Marshalltown, Iowa." Medium format acetate negative by John Vachon for the Resettlement Administration. View full size.


On Shorpy:
Today’s Top 5

Outstanding Lineup

Kudos to the person who did that string of symmetrical products atop the rack of seeds.
We all wish we had our lives ordered in such an array of neatness but to most of us the ideal symmetry falls into the shambles of reality.

When You Care to Plant the Very Best

That seed wall looks like the card rack in a Hallmark store.

Don't eat the mushrooms

Wikipedia says not to eat mushrooms from old apple orchards that have been treated with lead arsenate in the past. I'll remember that.

Did you mean Kumquats?

That's what my reply said on my spelling mistake.

Top Shelf stuff

I count four boxes of Arsinate of Lead on the top shelf. This toxic and dangerous insecticide was very widely used through the 1940s, after which it was supplanted by the new new "less toxic" discovery, DDT.

One more?

Cuyahoga Falls residents.


Of all the words proposed by Koogan and JennyPennifer, I vote for "cutie pies" as the ending phrase.

Having the last word

Cuts of meat ... culinary geniuses ... cuticles ... cuddles ... cultivars ... curlicues ... curveballs ... curtseys ... culprits ... cuspids ... cuttlefish ... curses ... cutie pies.

More Closure

I think it's Cucumber Seeds! In keeping with how many they sold. They are extremely satisfied.

Need closure on this

Trying to figure out the last word. Cushions, cub scouts, cuckolds, cufflinks, curmudgeons, curly fries, cucumbers, cummerbunds, cul-de-sacs ...

[Custards! - Dave]

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