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Mad Men: 1957

Mad Men: 1957

August 1957. New York. "Up-to-date wardrobe -- men's fashions." Medium format negative from photos for the Look magazine assignment "Is Your Wardrobe Up-to-Date?" View full size.


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In the minority aroud here, I guess

Maybe I’m nuts; I'm sure in the minority. When I taught at the University of Pittsburgh in the 1980s suits were standard wear. I always felt spiffy and professorial in a three piece grey flannel suit or a tweed jacket with a sweater vest. Then I moved to Hawaii where it was all aloha shirts, and now I'm in Portland where people wear flannel shirts to funerals. (Admittedly Portland is so laid back that I could wear my old three-piece and no one would look askance, not that it would fit me now). Still, I miss that "grown-up" feeling that comes from a well-fitting suit.

Not long for this world

those hats -- and the guy in front if he keeps on smoking.

Remarkably lifelike

Or unusually wooden?

Attire Iron

That guy in front could almost be my dad. He was always impeccably dressed (a bit of a dandy), with a nicely ironed handkerchief in his breast pocket. I learned to iron with those handkerchiefs.

Do dee doo da

Watch out! The mannekins have escaped and are taking over the city!


As I used to complain about my wool clothes as a kid; that suit in the front looks like it would be a pure misery to wear.

Dare to be different

I'd go mad, too, if I had to wear a gray flannel suit and a fedora every day. It must have been a terrible era for nonconformists.

Stylish even today

From the J. Robert Oppenheimer Collection.

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