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VINTAGRAPH • WPA • WWII • YOU MEAN A WOMAN CAN OPEN IT?

Family Newspaper: 1940

November 1940. Aberdeen, South Dakota. "L.M. Schulstad, traveling salesman for hardware company, at home with his family." Acetate negative by John Vachon. View full size.

November 1940. Aberdeen, South Dakota. "L.M. Schulstad, traveling salesman for hardware company, at home with his family." Acetate negative by John Vachon. View full size.

 

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Pops still dressed for work

I can remember when a basic family ALL eagerly, happily read the newspaper after discovering each's favorite section. Imagine Dad still wearing his work clothes as a salesman. No TV, no radio; and as noted by someone else, no smartphones. Even with WWII looming, no one seemed to having a raging "hair on fire" anger about something that counts for naught.

Sinister lighting and angle

But a relatively prosperous end-of-Depression-era household, despite Junior's sole-hole. Such a contrast in epoch and spirit to the other photo today (Sanatorium Kitchen), only two months apart in time but so different in type (institutional / residential) and style (modernist / old-timey) and location (NYC / South Dakota) and lighting (Gottscho massive daylight / Vachon creepy).  A great Boxing Day pair!

Fast forward 80 years

... and the scene is the same, only everyone's face is buried in a smartphone.

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