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Red, White, Blue: 1963

Red, White, Blue: 1963

January 1963. "Lincoln convertible on snow road." From somewhere in the Sierras comes this Agfachrome of Don Cox's red 1957 Lincoln Premiere against a backdrop of snow white and sky blue. Happy Fourth of July from Shorpy! View full size.

 

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Not a Marketing Department shot

Interesting seeing a luxury convertible in such a rugged environment. This would probably be the last thing that Lincoln would consider for a brochure. Almost every luxury car brochure showed couples dining at elegant restaurants or arriving at the opera.

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