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Beauty Ress Court: 1942

Beauty Ress Court: 1942

April 1942. "Missoula, Montana. Entering the town. Tourist apartments." More specifically, the "Strictly Modern" Beauty Ress Court. And gas station. With your choice of Coke, Pepsi or Calso. Acetate negative by John Vachon for the Farm Security Administration. View full size.

 

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Cute Coupe

The 1934 Chevy Standard three-window coupe parked next to the ladies' room is showing a considerable amount of wear and tear, but its classic styling forces you to look beyond its blemishes (well-earned patina).

Beauty Ress and all the rest

I wondered about that! Thanks Dave! To the mattresses, Mr. Mercer you scoundrel!

Beauty Ress "Court"

News item, The Daily Missoulian, Nov. 20, 1941:

Permissively Modern

seems more like it. OTOH, I'm surprised - not "strictly", but still, somewhat - that they advertise accepting credit cards. Which is surely a good thing, 'cuz the nearest ATM is many miles, and many years, away.

West Broadway, +80 years

Because of the winding nature of the street, this had to be very close to the spot.

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