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Fast Company: 1927

Fast Company: 1927

Washington, D.C., 1927. "Cadillac Motor Co. window." The Washington-Cadillac showroom on Connecticut Avenue. At left, a vintage Cadillac; at right, the new LaSalle, in the first year for Cadillac's "companion make." National Photo Company glass negative. View full size.


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Love the LaSalle!

I never had much exposure to the LaSalle* automobile, but lately have seen them at Stahl's Museum, Eyes on Design, and at the Greenfield Village Motor Muster in Metro Detroit and have fallen in love with them!

*I was exposed to the A-C-D Festival as a young kid in the early '70s.

Make mine Cadillac

Gorgeous automobiles in any model year. Since 2006, I won't drive anything but a Cadillac. We have owned three, having acquired our latest one in January. We don't buy them new; we get pre-owned but tricked out and still like new. I have never driven a Bentley, a Rolls, a Mercedes, a BMW, a Jaguar, a Lincoln or a Lexus, but I don't think I would enjoy driving one of those any more than I enjoy driving my Cadillac. They're smooth, stylish, and -- believe it or not -- the most reliable cars we have ever owned. More than just a pretty face.

1904 Model B

"The older Caddy is from 1905-07"

Very close; the car is a 1904 Model B tonneau. For 1905 Cadillac kept making the Model B as the Model C but now with a newly shaped hood that was like the 1905 Model E and Model F which were the two brand new models for 1905.

20-year-old car

Give or take. The older Caddy is from 1905-07.

Solid Gold "CADILLAC"

I bet the window lettering is gold leaf. The signs on the left and right are obviously on paper. Beautiful work.

That's Samuel P. Langley

Professor Langley was director of the Smithsonian Institution, 1887-1906, and a pioneer of aviation. Thirty-five miles per hour was the magic number, the speed that would provide enough lift to get a plane off the ground. For some years, the Smithsonian declined to display the Wright Brothers' plane, instead recognizing Langley as inventor of "the first man-carrying aeroplane in the history of the world capable of sustained free flight."


"Gee our old LaSalle ran great" was, of course, part of the lyrics of "Those Were the Days" - the AITF theme song - tho it perhaps didn't make much sense given the brief duration of the make's run and the age of the characters (perhaps it was a family car).


Must have been a pretty ritzy neighborhood, I see a Pierce-Arrow sign reflected in the glass.

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