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Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.

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[REV 25-NOV-2014]

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Budmobile: 1924

Budmobile: 1924

Washington, 1924. "Helen G. Sweeney, Adolph Busch, Joseph Gallegher, Henry Glyn." Helen, who as Miss Washington represented the District of Columbia in the 1924 Miss America pageant, was also Miss Treasury Department that year. She's shown here in front of the Treasury building in a nautical-themed car bearing the insignias of Anheuser-Busch and Budweiser, promoting the company's beverages during the Prohibition years. National Photo glass negative. View full size.

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Turn Signal

Love those cannons. I could sure use one on my car.

Bevo Boatmobile

From Hemmings, more on the Anheuser Busch Bevo Boatmobile.


It appears that sharp-eyed Shorpy-ians (Shorpy-ites?) have solved another mystery. I could not discern the "D" on the hubcap, so thanks from me. It may be that Dorris is still in business..


Olympic Gold Medal

Fugliest car ever.

Bevo Boat

Various internet resources (1, 2, 3) refer to this vehicle as a "Bevo Boat" or "Land Cruiser," used to promote Anheuser's Bevo beverage. The model shown here, the first in the series, was manufactured during WWI, supposedly on a Pierce Arrow chassis. Originally used as a recruiting tool during the war, it was later repurposed for advertising.

Amazingly, some of the internet references for this vehicle suggest that it was truly amphibious. Seems a stretch to me.

One more image from the internets: photo #106 at Mystery Cars.

The cannons on the rear fenders (there is one on the other side as well) were working models of the Winchester 10 gauge breech loading cannons. Intended to discourage pursuing pirate boat cars?

Vehicle name

I think the hubcap says Dorris, a vehicle manufactured in St. Louis up to about 1924.

Maybe a Morris

The shape reminds me a bit of the emblem that Morris Garage attached to the MG, which was octagonal. So this may be an early Morris.

The only possible response

"Get a Clydesdale!"

Sure seems related to this vehicle…

An older brother to these 1930 Cadillacs perhaps? (scroll down)

Blub Blub

It makes me laugh to think if this car were around today it would only take a few beers before someone drove it into a lake. The front bumper anchors could prove a fatal flaw in the design though.

Mrs La Follette's car

Beneath all the gear from West Marine is the same sort of car used by Mrs Robert M. La Follette when she was stumping for her husband in 1924. So, what make of car is this? Somewhere, a Shorpy fan must know!

Little Augie

According to the Budweiser website, 1924 is the year that young Augie Busch, Jr. began working for the family firm. Looks like they gave him all the worst assignments!

Ginger Ale

I can see that during Prohibition the Bud people were selling soft drinks. From a marketing standpoint, had they continued, they could have been a formidable competitor to the other bottlers. They sure know how to sell beer, but by law, they are limited to who can buy it. If they produced a full line of soft drinks, Anheuser-Busch has the customers (the supermarkets, etc) and it's got to be much easier to produce.

[The company's main product during Prohibition was low-alcohol beer. Below, a Bud ad from 1924. - Dave]

Beep beep!

That cannon is one way to deal with slow lane hogs. Even more so if you're all drunked up on the family brew!

Mutiny on the Busch

It appears that the Captain was set adrift without a paddle.

SHORPY OLD PHOTO ARCHIVE | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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