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VINTAGRAPH • WPA • WWII • UP N' ATOM: c. 1950s

A Sign Onto You: 1912

A Sign Onto You: 1912

New York, February 23, 1912. "Three-ton electric sign blown into Broadway." 5x7 glass negative, George Grantham Bain Collection. View full size.

 

On Shorpy:
Today’s Top 5

BIG WIND BRINGS HAVOC AND DEATH

The winds reached 100 MPH that day and caused massive havoc and numerous deaths and injuries.

Ticket Office

Too bad the crashed sign didn't read:

"BUY YOUR TITANIC TICKETS HERE!

Only seven weeks until sensational return voyage to Great Britain!"

Everything must go

Was there any chance the sign was an advertisement for a sidewalk sail? Rock bottom prices? Cash and scary? Cash and scurry? Low, low overhead certainly.

Not a good sign!

It's fair to say that this was a sign of trouble.

Hotel Astor Roof Gardens

The enormous mansard roof housed the hotel's ballrooms, while the rooftop sported gardens and an eatery.

A clever use of space, but the bane of architectural researchers. Whenever I collect local information about antebellum Southern mansions, the locals always insist there was a ballroom in the attic.

Her Majesty

seems a bit amused over the brouhaha.

Attention New Yorkers

What's that incredible palace in the background?

[It's the Hotel Astor. - Dave]

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