I'm trying to make out the sign in the bgd on the left:
Tyn Tipes?
Bay Facing Suites?
Ray Tracing...??

Any ideas?

[From the Dept. of Affectedly Cute Spelling: "Tyn Tipes in Bayething Cuyts," i.e. it is a portrait studio. - Dave]

Ugh. Just the thought of swimming in those get-ups and lounging in the heat in all that clothing makes me itchy and scratchy. I remember taking swimming lessons as a little kid and having to jump off the diving board into the heated diving pool with my clothes on and then take them off while treading water. That was bad enough.

One question though. How hot DID it get back then?

Take a look at the woman holding the umbrella. At first glance she seems just to be smiling, but she is actually doting on the baby in the center of the group. I kind of like that the photographer captured such a tiny detail but it's these Easter Eggs that I so much enjoy finding.

They appear to be like old-fashioned porch-swings - the chair is completely off the ground (has no 'legs') and is suspended from ropes attached to the same cross-beam that supports the awnings. Seems to be three of them per section.

Like a previous poster offered: I want one!

I like those integrated chairs and sunshades. How to go to the beach and keep your shoes off the sand!

The people look uncomfortable but the articulated rope-n-wood beach chairs look relaxing. It looks like the back lowers to various degrees and the footrest rises as well. Imagine lying back, tuning out the noise and swaying with the breeze. If I had the skills and building plans, I'd put make one for my backyard.

A few months ago, a Shorpian pointed out that nobody seemed to sit on beach towels "back in the day." Seems to hold true here as well.

That should be enough to cover the exposed skin on everyone here.

The ladies are resourceful, but I wonder where are all the ubiquitous hats? You would think the beach would be the place for women to show off the latest paper flower topped summer hat fashions.

An undercover Keystone cop frisking a young suspect.

Not today, Josephine!

Jeez, looks completely miserable.

I do believe one of the ladies to the right is flashing her ankles. Whatever next?

Used to regale us with tales of her family's visits to Atlantic City. The choosing of a beach-dress. The fun she and her sister would have making their head-bags. What a time it was!