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VINTAGRAPH • WPA • WWII • RAPALLO, ITALY: 1947
 

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Danger Zone: 1938

Danger Zone: 1938

November 1938. "Danger Zone, Omaha." Another of John Vachon's postcards from Nebraska, which before becoming the Cornhusker State was Quirky Signage Capital of the Midwest. The message conveyed here is probably not exactly what Hoffmann Mortuary had in mind. 35mm nitrate negative. View full size.

 

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Hoffmann Mortuary:

we'll be the last ones to let you down!

Mortuary Humor

Customer: "How's business?"
Undertaker: "Dead."

Roofies

The building in the background is part of a lumberyard or roofing business, showing samples of the available shingles. How pretty that must have looked in real life - ugh!

Disarmed and Dangerous

Mr. Safety looks to have only one arm. Hoffman Mortuary is more dangerous than we first believed!

We tried to warn you...

Step right up, view our selection of beautiful asphalt roofing shingles, and YOU can become an amputee just like Officer Friendly!

Good intentions

Of course they mean that the *sign* is courtesy of Hoffmann, but instead it looks like the mortuary created a "danger zone" to drum up business!

INVISIBLE ICY PATCH
Courtesy
HOFFMANN MORTUARY

or

SLIPPERY SIDEWALK
Courtesy
HOFFMANN MORTUARY

etc, etc

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