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Blatz on Tap: 1939

Blatz on Tap: 1939

Summer 1939. Butte, Montana. "Men lounging in front of the Arcade." 35mm negative by Arthur Rothstein, Resettlement Administration. View full size.


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Why do I remember this?

I'm from Milwaukee
And I oughta know
That Blatz beer tastes great
Wherever you go

All Blatz is draft-brewed
That's why you hear
Blatz is Milwaukee's
Finest beer!

It's Modern!

Not too many businesses advertise that way anymore. How many people today think about whether or not they are "modern"?

Tell me if you see Maggie comin'

Second on the left has to be Jiggs.


The guy second from the left sure looks like W. C. Fields. Either that or Fred Mertz with a putty nose.

To the right of him (under the B in Blatz) is a caricature of a French pickpocket or forger or out-of-work mime.

And to our far left is an example of a college football player from the 20s who is now out of work and has lost weight.


OMG, my grandparents used to drink Blatz. What a name.


Ah yes, the socks of yesteryear. The elastic threads at the top would get tired and the socks'd end up bunched under your heels. When you were miles from home, and walking.

"Wherever You Go..."

"I'm from Milwaukee,
And I ought to know,
It's 'Blatz', 'Blatz', 'Blatz' Beer,
Wherever you go...
Blatz is Milwaukee's finest beer!"
(...or was that Schlitz?)

"Where's the flood?"

was heard more than 50 times already by the fellow under the "Butte Neon" sign by the time this photo was taken.

Sock It To Me!

Heh! Check out the socks on the guy in the lightest hat (5th from right) under the words "Butte Neon" -- now THAT is a bold choice in socks. It brings to mind Nathan Lane's character in "Birdcage" when he tried to look macho in a conservative suit, but he was wearing pink socks, saying: "Well, one does like to have a hint of color."

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