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Royal Furniture: 1937

Royal Furniture: 1937

New Orleans circa 1937. "842 Royal Street, Sign." Among the highlights: interesting period signage, a ghost pedestrian and an ectoplasmic dog. 8x10 inch acetate negative by Frances Benjamin Johnston. View full size.


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Not so old

While Gran-mere seems happy to watch from above, I am certain she has left us by now, whilst most of the products advertised are still available. I still enjoy Lusianne, (the new spelling), a coffee and chicory blend that is mellower than straight coffee.

I want to go to the grocery store.

I am taken by the thought of a Syrian-Greek & Italian grocery store. I bet in 1937 some very interesting, and heated, political discussions could go on there.

I love Shorpy and tell everybody about it. It is the next best thing to having an actual time machine. And in reality probably better, the dream is always better than the reality.


Darn, no sign of Moxie (rare in the South), but I like the RC Cola signs everywhere, not to mention a surprisingly modern-looking 7-Up logo.

I'd like to try some Double Cola though. They still make it, although according to Wikipedia it's only sold locally in Indiana these days, and I suspect at specialty soda shops around the country who order it in.

American Picker c. 1937

Ohhh, wouldn't you love to get your hands on some of that 1937 New Orleans bric-a-brac? Most shops like this today have had their inventories picked over by professional pickers an pricing is generally informed by E-Bay and the like. Not many great deals to be found in retail shops anymore.

842 Royal Street

Cool shop there now - Papier Plume. They sell fine writing supplies, hand made stationery paper, sealing wax and the like. Just seems appropriate.


If you were a shop-keep in the South, one of your duties was to stand in the doorway to greet your customers.

Every Bottle Sterilized

Hey Dave, its time to change the E Pluribus Pablum heading. The Coca Cola claim should work for a while.

Tram tracks

Royal Street appears to have an active tram line, whereas the track in the other street (didn't they have street signs in that era?) is interrupted.

Old Lady

There is a sweet ol' granny on the balcony looking down and around. She wasn't looking at the camera so I wondering what was catching her attention.

And there is another lady but a total blur on the right side. You can tell she was wearing black pumps and walking her dog.

The grocery building

The building on the right was (at least in 2008) unchanged except the grocery store was gone.

The Hands

There are hands of a person leaning on the light pole, at the rear of the car!

She Ghost

A woman out walking her dog!

Love to have that Pepsi Cola sign in that condition today


Still recognizable.

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