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New York circa 1913. "Mardi Gras parade, Coney Island." 5x7 glass negative, George Grantham Bain Collection. View full size.
Is the "King" John Bunny, the famous silent film comedian?
[It sure looks like him, and indeed it is, as reported in the New York Times of Sept. 9, 1913. Good catch! - tterrace]

I can see why this particular "drink milk" campaign didn't get off the ground. This picture is nightmare fodder, for sure!
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