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Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.

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[REV 25-NOV-2014]

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How to Be Cool: 1912

How to Be Cool: 1912

Matty McIntyre of the Chicago White Sox against a backdrop of sales pitches in 1912. View full size. George Grantham Bain Collection.

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Mac's Stats

According to, Matty McIntyre played between 1901 and 1912. He had a lifetime batting average of .269 and hit 4 home runs (remember, this was the "dead ball" era). He played for Chicago in 1911 and 1912 which dates the picture. He died in 1920 at the age of 40.

Re: wonder

The phrases "10 for 10 cents" and "Why pay more?" were used in ads for London Life Turkish Cigarettes, circa World War I.!176429!0#focus


Love those sales pitches! "Be COOL...wear loose fitting underwear" !! WOW 1912 was sure upfront and personal! Tires, alcohol, and Cigs!


Get a load of that "mitt!" (It's certainly not a "glove" by today's standards!) And check out that leather belt holding up his pants. But I wonder: what's the device around his right ankle? A brace of some sort? A pouch for his 'baccy? Yep: definitely "cool."
Denny Gill
Chugiak, Alaska


what was 10 for 10cents....

SHORPY HISTORICAL PHOTO ARCHIVE | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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