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VINTAGRAPH • WPA • WWII • UNFAIR TO BABIES, 1936

How to Be Cool: 1912

How to Be Cool: 1912

Matty McIntyre of the Chicago White Sox against a backdrop of sales pitches in 1912. View full size. George Grantham Bain Collection.

 

Mac's Stats

According to BaseballReference.com, Matty McIntyre played between 1901 and 1912. He had a lifetime batting average of .269 and hit 4 home runs (remember, this was the "dead ball" era). He played for Chicago in 1911 and 1912 which dates the picture. He died in 1920 at the age of 40.

Re: wonder

The phrases "10 for 10 cents" and "Why pay more?" were used in ads for London Life Turkish Cigarettes, circa World War I.

http://siris-archives.si.edu/ipac20/ipac.jsp?uri=full=3100001~!176429!0#focus

B.V.D's

Love those sales pitches! "Be COOL...wear loose fitting underwear" !! WOW 1912 was sure upfront and personal! Tires, alcohol, and Cigs!

Mitt

Get a load of that "mitt!" (It's certainly not a "glove" by today's standards!) And check out that leather belt holding up his pants. But I wonder: what's the device around his right ankle? A brace of some sort? A pouch for his 'baccy? Yep: definitely "cool."
Denny Gill
Chugiak, Alaska

wonder

what was 10 for 10cents....

 
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