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VINTAGRAPH • WPA • WWII • NORTH TUSCANY COAST, 1948

Store Noir: 1947

Store Noir: 1947

Jan. 27, 1947. "Kartch's, Main Street, Paterson, New Jersey. Entrance, night." Our third look at this tony toggery. Gottscho-Schleisner photo. View full size.

 

A dying artform?

It seems to be that the art of creating window displays has been lost. I am trying to picture the department stores in a typical mall, and they lack such displays. Other retailers have product displayed, but I cannot recall any that have caught me eye in recent years.

Still a clothing store

Tracking down a street number for Kartch's proved difficult, but eventually I found a reference to no. 270 Main Street.

[Was it here? -tterrace]

The location is still a clothing store, Today's Fashion. It wouldn't surprise me if the old Kartch's sign, or at least its outline, is visible under the new store's awning.


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Elegant!

Very elegant! I'll bet they were continually replacing light bulbs though. I count over 100 in this view alone!

 
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Shorpy.com | History in HD is a vintage photo blog featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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