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Most of the photos on this site were extracted from reference images (high-resolution tiffs, 20 to 200 megabytes in size) from the Library of Congress research archive. (To query the database click here.) Many were digitized by LOC contractors using a Sinar studio back. They are adjusted by your webmaster for contrast and color in Photoshop before being downsized and turned into the jpegs you see here.

 
 
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VINTAGRAPH • WPA • WWII • THE NAVY NEEDS YOU IN THE WAVES

Beam Me Up: 1940

Beam Me Up: 1940

1940. "L. Bamberger & Co., Newark, New Jersey. Quality Dress Salon. Interior view. Raymond Loewy Corp., architect." Eljay Photo Service. View full size.

 

Faux Marble

I like the marbleized paint job on the back of the mannequin's stage.

Quality Dress Salon

While there's no date on this store directory, the reference to a "Status Jeans" department means it's probably not from any earlier than the late 1960's. It appears that the Quality Dress Salon is gone.

The Bamberger's name disappeared in the 1980's when Macy's, which had owned the company for decades, decided to put its own name on the stores including the Newark flagship store shown here. Although the Newark store closed around 1990, the huge building still stands, though except on the ground floor it's used for offices and other non-retail uses.

The Original Star Trek

Kirk, where can I get some 'a 'dem heaters?

Eljay

Samuel Gottscho didn’t answer the phone when Raymond Loewy called on that particular day?

Resembles

A small stage set for the merchandise. The customers could walk behind the 'set', perhaps to lounges? That would be an interesting way to provide them and avoid ugly signage.

Next Floor, the Twilight Zone

The branch of Bambergers in Princeton New Jersey that my family took me shopping at, in the mid 1960's, never had anything as luxe as this.
The only locations where they placed a couch would have been in furniture sales.

This display really makes me think of the Twilight Zone episode where the mannikins come to life after hours.

Another credit

Shoulders courtesy Joan Crawford.

 
THE 100-YEAR-OLD PHOTO BLOG
Shorpy.com | History in HD is a vintage photo blog featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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