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VINTAGRAPH • WPA • WWII • YOU MEAN A WOMAN CAN OPEN IT?

After Hours: 1959

Oct. 23, 1959. Hackensack, New Jersey. "Bloomingdale's Bergen County. Girls, 3 to 14. Raymond Loewy Associates, client." The retailer's fifth store, two weeks after it opened. Large-format negative by Gottscho-Schleisner. View full size.

Oct. 23, 1959. Hackensack, New Jersey. "Bloomingdale's Bergen County. Girls, 3 to 14. Raymond Loewy Associates, client." The retailer's fifth store, two weeks after it opened. Large-format negative by Gottscho-Schleisner. View full size.

 

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A thimble

The mannequin bears a striking resemblance to Anne Francis.

$585.70

If it was indeed after hours, that may have been the total sales when they closed out the cash register.

$585

The store looks to be off to a good start as the register is showing $585.70 and yet couldn't tally individual amounts of $99.99 (that I know of). I'm assuming that was the last sale total, or at least a NO SALE amount to make it look good.

["The store" was 185,000 square feet, with parking for 2,500 cars. - Dave]

Most unlikely

one could have found anything synthetic in that department. The coats look so luxurious, trimmed with fur and so neatly cut, and the taffeta dresses steal the show. The word 'elegant' meant everything, back then.

[In the late 1950s, synthetics like Orlon, Acrilan, Arnel, acetate, rayon and nylon were all heavily represented in girls' outerwear at Bloomingdale's. Below, an ad from 1959 for this very store. - Dave]

Price Check

I may be wrong but I'll bet there wasn't a coat on those racks that sold for more than $20.

Take for the day

It might be $585.70; I really can't tell. It's a nice till for 1959, I think.

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