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Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.

© 2018 SHORPY INC.

[REV 25-NOV-2014]

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La Primadora II

La Primadora II

Another view of Max Schwarz's La Primadora cigar shop at 1153 Broadway in New York, and a closeup of what looks like planking on the sidewalk. View full size. 5x7 glass negative, George Grantham Bain Collection.

On Shorpy:
Today's Top 5

Nosy about the neighbor

Could Frank Guilfoyle be our tailor next door?

"Dr. Daniel Bernard Lynch married, June 14, 1922, in Albany, Mary M. Guilfoyle, daughter of Frank J. and Catherine (Doyle) Guilfoyle. Frank J. Guilfoyle was for many years general manger of the Dobler Brewing Company, Albany, New York and he is now engaged in the tailoring business in New York City. Dr. and Mrs. Lynch are the parents of Frank Guilfoyle Lynch, born September 20, 1923, and Daniel B. Lynch, Jr., born January 1, 1925."

Married to Max's great-grandson

Hey Robert! Good to see this picture. My husband is Max's great-grandson (Selma's grandson). Someone bought the brand and you can still buy the cigars online under his name.

Grandson of Max....

My dad was Robert who was the youngest of the Schwarz children. I remember Selma and Herbert but Max's other children Arthur and Stella had died before I was born. I also never met Max or Philipin. I had dinner with George Gans (who is the son of Regina .. Max's sister) a little over a year ago. My mom turned 91 years young 2 weeks ago. It was very special for me to discover this website and find the photos that defined my heritage. WOW!

La Primadora

I am a cousin of Max Schwarx, or "Uncle Max" as he was always spoken of in my family. He was married to my father's aunt I believe. He died before I was born but I remember his son Herbert Schwarz from my childhood.

La Primadora

There's a science fiction novel titled And Having Writ by Douglas Benson. One of the scenes takes place in this shop!

1153 Broadway

I walked by here this evening. This stretch of Broadway is a bit rundown with lots of dubious b-level shops that never seem to have customers. The store has been split in two. The left side is a footwear shop and the right sells hair extensions. The gates were down but I'd be surprised if the storefront arches were still intact.

SHORPY HISTORICAL PHOTO ARCHIVE | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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