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[REV 25-NOV-2014]

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Shady Rest: 1940

Shady Rest: 1940

July 1940. "Street scene at the fiesta in Santa Fe, New Mexico." Our third look at the festive goings-on here, and we'll let someone else explain the skirt-brella. Photo by Russell Lee for the Farm Security Administration. View full size.

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Those are called huaraches, a type of pre Colombian Mexican sandal. They were HUGELY popular among young people when my mom was in college, (1937 - 41).

How many names does it have?

Using Sagitta's link to the Google street view, you can zoom up to the crest of the building and see that it still says Catron Block, named for the notorious land grabbing, Republican Ring lawyer Thomas Catron, who died in 1921. The law firm still does business in their Santa Fe office, and there is a county named after him in NM. The Catron Block sits appropriately opposite the Palace of the Governors on the ancient Santa Fe Plaza.

Ladies wear

My source is not entirely clear, but there was a women's wear store called the White House at that location through at least the '30s. The sign mostly obscured by the dress at the top of the image is more consistent with Guarantee Shoes, next door.

Be True to Your School

Santa Fe High School is still at 2100 Yucca Street, and its team mascot is still the Demons. He is probably a student there and that is an athletic or school spirit shirt.

Petticoat Junction

I got it!

Possible "skirt-brella" explanation

I think one of the previous commentors is on the right track with " the dress, which may be hanging there advertising a sale or something of that nature". It may be advertising the "White House in the ground floor of the Catron Block. ... Santa Fe’s first ready-to-wear, woman’s fashions. The Blatts eventually purchased the Catron Block, renaming it the Blatt Building."

"Ankle Beaters"

When I was in school if you rolled your pants up too high you risked verbal humiliation.

Wicked Tee

When did screen printed t-shirts become a thing? I googled about and the technology existed, but Wikipedia glossed over the early days of screen printing and went right to the 60s.

Plus, does anyone know what the shirt is talking about? The Santa Fe Devils? Demons? Beelzebubs?

Holey Huaraches

Never mind the sunglasses -- check out those Wicker Slippers! I wonder if they come pre-tattered?

Decent Chaps

Neither is looking up.

Never Mind the Socks

That's an interesting variation on aviator's sunglasses. Besides the dress, which may be hanging there advertising a sale or something of that nature, there's a general oddness to this picture that I can't put my finger on.

Do not repost this photo!

If it goes viral then every hipster in America will be wearing those sunglasses.

Blatt Building, Santa Fe

It took a bit of digging, but I found where this was taken (roughly). It's now called the Silver Building, and still retains the funky trim visible in the photo.

View Larger Map

Never mind the skirt

I want to know about those socks!

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