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Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.

© 2019 SHORPY INC.

[REV 25-NOV-2014]

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Electrify Your Kitchen: 1940

Electrify Your Kitchen: 1940

Prince George's County, Maryland, circa 1940. "Electric Institute of Washington. Cameo Theatre, Mount Rainier lecture." Reddy Kilowatt wants you to Just Say No to coal and gas. Safety negative by Theodor Horydczak. View full size.

On Shorpy:
Today's Top 5

Are you Reddy?

My childhood best friend's dad was an electrician. He had Reddy Kilowatt on the side of his work vans. It was only many years later that I learned it was not original to him. Still, Reddy is the best utility mascot ever!

And the kid

looking back at the camera thinks...I thought there would be a double feature, a cartoon, a chapter in the latest serial, news of the world, previews of coming attractions and popcorn.

Been a long time

I thought poor Reddy was just about dead. I haven't heard much from him in a long time. Interesting to see his early incarnation during his heyday.

Peppy Flame

was not amused by any of this.

1940 Jumbotron

A mirror.

They clean up nice

Hey Dave, I went to the LOC site to find the original, so I could read the whole caption on the sign on the right (it is, "Give the Favorite... Give Frigidaire"). Your version is nice and bright when compared to the original, even if it isn't the highest resolution.

Thanks for posting Horydczak's work. Sure, a lot of it is mundane (like pictures of houses in the D.C. area), but some of it rises to the level of art. I've enjoyed his work ever since it was first posted on the LOC's American Memory site, over 20 years ago.


Stop blocking the footlights with the plants.

SHORPY OLD PHOTO ARCHIVE | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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