In the late 70s and early 80s, it seemed like they were every third truck on the road in the western states. I never have made it to Elko, though.

I was just thinking that manufacturers don't sign their names with pride like "RELIANCE" did here, that is until I looked on their website. They've been making trailers since 1914.

I was born in that town, a little before that picture was taken. Looks like Idaho Street, the main drag our little house was on, possibly across the street and to the right a bit of that gas station/motel. My father worked for the railroad, and my (very feisty) mother would stick her tongue out at the PIE trucks when they passed by.