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[REV 25-NOV-2014]

 
 
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VINTAGRAPH • WPA • WWII • AUSTRALIA TRAVEL, c. 1930

Jelly-Eggs n Kraut: 1942

Jelly-Eggs n Kraut: 1942

February 1942. "Don't let pretty labels on cans mislead you, but learn the difference between grades and the relative economy of buying larger instead of small cans. The Pure Food Law requires packers to state exact quantity and quality of canned products, so take advantage of this information and buy only after thorough inspection of labels." View full size. Medium format nitrate negative by Ann Rosener for the OWI. This woulda made a great Kodachrome.

 

Both coasts covered

By your friendly A&P store. Silver Floss is in my pantry as I type, but the jelly beans, eggs or babies are no longer in my diet, alas. I relished the trips to the A&P with my mother, since I usually had a few pennies to spend at the seemingly endless glass-enclosed candy counters on the right of the store, while momma shopped the 5 and ten cent bargains on the left.

I love the word "cellophane"!

A picture like this indulges my imagination of how women shopped and cooked at that time. I also enjoy seeing the fashion--her jaunty hat, her lack of makeup (a beautiful lady!) ...

And, I'm bringing "jelly-eggs" back!

Silver Floss

You'll be glad to know that this company is alive and well and cranking out the Liberty Cabbage!

http://www.silverfloss.com/

Abstractly..

Wonderful composition, as a picture: the angular white "23 cents" sign mirroring the angular dark space above her. The delightful roundness of the jellybeans in a hundred tones, and the advertising graphics on the 'kraut cans, and you've got a lovely photo.

Sauerkraut II

During the First World War Sauerkraut was known as "Liberty Cabbage." Shades of "Freedom Fries," but with a lot more cause.

Sauerkraut

I actually surprised to find that during the war there wasn't a patriotic ban on German foods such as sauerkraut.

[It's from New York. - Dave]

Plastic bags?

The Jelly Eggs are packaged what appear to be clear plastic polyethylene bags. I thought they were used more in the post war period. You learn something new every day.

[The bags would be cellophane, not polyethylene. - Dave]

Kodachrome

And thank you for not "colorizing" it, as was once the rage!

 
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Shorpy.com | History in HD is a vintage photo blog featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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