Moon Girl Butter: 1922

Check the autograph site Hollywood Collectors Show if you want to see excessive, annoying use of quotation marks (as well as italics, bold and colors) in modern times.

[Wow. Annoying. Extremely annoying! - Dave]

I need to stick a Post-it in my time machine: "When you get to the 1920s, remember to BUY SHOES!"

You see quotation marks used in this fashion quite frequently in ads, signs and slogans from around this period. Seems to have been done for emphasis rather than as a disclaimer. The practice was definitely old-hat by the time I was earning my wise-guy wings and enjoyed sniggering over the literal implications whenever an instance was observed.

Yuck, my great-grandfather always poured it over his raisin bran every morning.

I love Gulden's Mustard, good to see the brand is still around after 86 years.

Now that Shorpy has given the world "Moon Girl Butter," it can't take more than, say, two or three days before a rock band, or at least a rock song/album, receives that title.

"Dude, have you heard the new Moon Girl Butter track?"

The butter girls were probably cuter than the adjoining ones selling mustard and ammonia. They would have an easier time giving out samples, too.

Those metal plates along the roof look like a radiator system.

I love the counter display advertising in this one. I wonder if the ammonia display people to our left had a girl to attract attention too?

I love the "scare quotes" around "pure."