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Most of the photos on this site were extracted from reference images (high-resolution tiffs, 20 to 200 megabytes in size) from the Library of Congress research archive. (To query the database click here.) Many were digitized by LOC contractors using a Sinar studio back. They are adjusted by your webmaster for contrast and color in Photoshop before being downsized and turned into the jpegs you see here.

 
 
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VINTAGRAPH • WPA • WWII • ABOUT PARIS, 1895

Tog Klim?

Tog Klim?

Washington, D.C., circa 1921. "James L. Owens & Sons, window." An elaborate display featuring Klim powdered milk. View full size. National Photo Company.

 

Got Time?

You might be out of luck looking for Klim or Car-Mac in US stores, but you a can still buy a Westclox Big Ben in the same style they issued in 1931. The brand name is now owned by NYL Holdings: New York Life.

Dental Cream

Notice the product on the right hand side of the window --"Car-Mac Dental Cream." I assume this is early toothpaste, but I'm a bit surprised. I always thought toothpaste (or cream) came along later and that during the 20s the product available was the dental powder that folks placed on their toothbrushes. (Or maybe that was Klim powdered milk they were putting on their brushes).

As for the Klim, you can tell their salespeople were doing their best to reassure people that the powdered stuff actually is milk, by showing huge 3-D (well, sort of) images of contented cows, dairy barns, and barnyard scenes.

[Wikipedia: Pre-mixed toothpastes were first marketed in the 19th century. In 1896, Colgate Dental Cream was packaged in collapsible tubes. - Dave.]

Nestle

Nestle owns the Klim trademark now. Wikipedia says they bought it from Borden in 1988 and market it primarily in Latin America. When I lived in a predominantly Puerto Rican neighborhood in Brooklyn, I'd see Klim at the grocery.

Klim

They could've gone a step further and called it "Klim Deredwop."

 
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Shorpy.com | History in HD is a vintage photo blog featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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