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Most of the photos on this site were extracted from reference images (high-resolution tiffs, 20 to 200 megabytes in size) from the Library of Congress research archive. (To query the database click here.) Many were digitized by LOC contractors using a Sinar studio back. They are adjusted by your webmaster for contrast and color in Photoshop before being downsized and turned into the jpegs you see here.

 
 
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VINTAGRAPH • WPA • WWII • KEEP CLEAN WPA POSTER, 1939

Light Show: 1925

Light Show: 1925

Washington, D.C., circa 1925. "Geo. W. Parezo, interior," 808 Ninth Street NW. National Photo Company Collection glass negative. View full size.

 

So, what else do you sell here?

Reminds me of when David Letterman visited "Just Bulbs" and "Just Shades."

Dim-A-Lite

One of many Google hits for the Dim-A-Lite fixture:

http://www.edisonian.com/p011f001.htm

Lamp Store

There are stores that look like this today, although without the flashlight counter. It must have been a bonanza in 1925 when electric power was firmly situated in major cities. This type of store filled a need for home lighting and probably installed as well as sold these fixtures. The days of a light bulb hanging from a single wire was coming to an end and properly installed lighting equipment were becoming the norm. The smaller towns came into play as well. The far rural areas really didn't get theirs until the 1930's with government help, like the TVA, and there were probably many areas that didn't get power until well after WWII. The Emerson Radio catalog had "farm radios" as late as the 1950s. A farm radio was an AM set that worked on a storage battery that was charged by a car battery. In the 1970s a couple came into my store looking for such a radio but they weren't available and he settled for a Zenith portable radio that worked on D cells for a fairly long time. The man and his wife lived on a ranch in Wyoming, with no electricity, he looked great in a suit, necktie and cowboy hat, his very plain wife appeared to be a generation older.

Lighting Fixtures

What a nice selection. Notice the assortment of "electric torches" (flashlights) in the display case on the left. I'd like to buy some of these fixtures to put in my home today.

 
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Shorpy.com | History in HD is a vintage photo blog featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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