Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.
Vintage photos of:
c.1955 c.1959*. Ad men at work with a gizmo. My uncle, at the time vice president and production manager at the Foote, Cone & Belding advertising agency's San Francisco office, is at left. The gizmo is a "Chromocritic," a term which up to now returns zero hits on Google, so here's another first for Shorpy. It's obviously something used for viewing color transparencies under differing lighting conditions; the switch at the lower right toggles between "Daylight" and "Artificial." Extreme magnification reveals that its sole distributor was the Macbeth Arc Lamp Company of Philadelphia, PA. There Google helped me, and they were indeed suppliers of precision-calibrated lighting devices for the graphic arts industry. The graphic itself is in classic mid-50s illustration style. From an 8x10 print in a stash of my uncle's memorabilia I just acquired. *Thanks to Dave and others for narrowing down the actual dating. View full size.