The Shorpy Archive
 
6000+ fine-art prints suitable for framing. Desk-size to sofa-size and larger, on archival paper or canvas.
 
Join and Share

 
Social Shorpy

To love him is to like him. Our goal: 100k "likes":

 
Syndicate content
Syndicate content
Syndicate content
Daily e-mail updates:

 
 
 
 
Member Photos


Photos submitted by Shorpy members.

 
Colorized Photos


Colorized photos submitted by members.

 
About the Photos

Most of the photos on this site were extracted from reference images (high-resolution tiffs, 20 to 200 megabytes in size) from the Library of Congress research archive. (To query the database click here.) Many were digitized by LOC contractors using a Sinar studio back. They are adjusted by your webmaster for contrast and color in Photoshop before being downsized and turned into the jpegs you see here.

 
 
JUMP TO PAGE   100  >  200  >  300  >  400  >  500  >  600
VINTAGRAPH • WPA • WWII • EAT MORE FISH, 1917

Blatz on Tap: 1939

Blatz on Tap: 1939

Summer 1939. Butte, Montana. "Men lounging in front of the Arcade." 35mm negative by Arthur Rothstein, Resettlement Administration. View full size.

 

Why do I remember this?

I'm from Milwaukee
And I oughta know
That Blatz beer tastes great
Wherever you go

All Blatz is draft-brewed
That's why you hear
Blatz is Milwaukee's
Finest beer!

It's Modern!

Not too many businesses advertise that way anymore. How many people today think about whether or not they are "modern"?

Tell me if you see Maggie comin'

Second on the left has to be Jiggs.

Types

The guy second from the left sure looks like W. C. Fields. Either that or Fred Mertz with a putty nose.

To the right of him (under the B in Blatz) is a caricature of a French pickpocket or forger or out-of-work mime.

And to our far left is an example of a college football player from the 20s who is now out of work and has lost weight.

Blatz!

OMG, my grandparents used to drink Blatz. What a name.

Hose

Ah yes, the socks of yesteryear. The elastic threads at the top would get tired and the socks'd end up bunched under your heels. When you were miles from home, and walking.

"Wherever You Go..."

"I'm from Milwaukee,
And I ought to know,
It's 'Blatz', 'Blatz', 'Blatz' Beer,
Wherever you go...
Blatz is Milwaukee's finest beer!"
(...or was that Schlitz?)

"Where's the flood?"

was heard more than 50 times already by the fellow under the "Butte Neon" sign by the time this photo was taken.

Sock It To Me!

Heh! Check out the socks on the guy in the lightest hat (5th from right) under the words "Butte Neon" -- now THAT is a bold choice in socks. It brings to mind Nathan Lane's character in "Birdcage" when he tried to look macho in a conservative suit, but he was wearing pink socks, saying: "Well, one does like to have a hint of color."

 
THE 100-YEAR-OLD PHOTO BLOG
Shorpy.com | History in HD is a vintage photo blog featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

Syndicate content RSS | Contact Us | Privacy Policy | Photo Use | © 2014 Shorpy Inc.