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VINTAGRAPH • WPA • WWII • FLY CANADIAN PACIFIC, c. 1950s

Brew House: 1905

Brew House: 1905

Detroit circa 1905. "Goebel Brewing Co. brew house." Another look at the brewery seen here two weeks ago. Detroit Publishing glass negative. View full size.

 

BR'G

"Oh crap, Tom - we've run out of room!"
"How 'bout 'br'g'? People will know what that means."

I wonder why that last section of the building doesn't have the same arches as the rest - that would have allowed them to fit the whole name of the business on there (though they could have just written it smaller and still fit it all!)

Is there a practical reason that the parts of the building were labeled (refrigerator, hop storage, malt) on the outside? Or was it just a gimmick to give customers an "inside look"...from the outside?

According to Wikipedia, looks like the Goebel brand was finally discontinued in 2005 (after being acquired by Stroh).

What a magnificent edifice!

The Goebels must have wanted to be sure that any building which bore the family name be solid, imposing and impressive. They certainly would have imagined the brewhouse lasting for centuries, as breweries in the old country did.

That streetlight

I love shots of early electrical work. Old glass and porcelain insulators, a fuse or lightning arrestor wired in ahead of that light, it all just looks so simple.

[That's a carbon arc lamp. - Dave]

My Favorite Things

There was an abundance of breweries, car makers and piano makers in that era. I need to go back.

 
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Shorpy.com | History in HD is a vintage photo blog featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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