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VINTAGRAPH • WPA • WWII • FIGHT DISEASE WITH CLEANLINESS: 1936

Apples and Oranges: 1943

Apples and Oranges: 1943

New York, May 1943. "Pushcart fruit vendor at the Fulton Fish Market." Photo by Gordon Parks for the Office of War Information. View full size.

 

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Price of Apples

Interesting how produce prices between 1943 and now have stayed constant. According to the Federal Reserve online inflation calculator: six cents (the price of a Macintosh apple shown in this photo) in 1943 would be equivalent to 81 cents in 2012. Yesterday I purchased some Macintosh apples in Madison, Wisconsin, and they cost me 83 cents each.

California?

The Macintosh apple comes from eastern climes. It was originally a Canadian product. And it' ain't "sweet" neither.

re: Buildings

From left to right:

First National Bank of NY building
Cities Service building
Chase National Bank building
Consolidated Edison Steam Plant (building heat)
American Sugar Refiners building

55 years ago I had a view of all from my bedroom in Brooklyn Heights.

Flo and her mother

Were quite the tomatoes.

Buildings

Alright all you NYC experts, please name the buildings in the background. I could guess at it, but I'm sure many viewers can nail it the first time.

May-October Vending

I know that even back then they performed miracles of agriculture in Imperial Valley, but somehow I doubt they were picking apples in May. It's a very safe bet this picture was taken round about October.

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