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Vera Neumann: 1952

Vera Neumann: 1952

June 20, 1952. "Scarves by Vera, 417 Fifth Avenue, New York. Vera at door. Marcel Breuer, architect." If you hope to see some actual scarves here, you are hopelessly unsophisticated. Gottscho-Schleisner photo. View full size.

 

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Always mass market

Vera was a well-known name but her products were always intended for ordinary people. Growing up in the 1960s and 70s I remember seeing her table linens in mid-range department stores. Crate and Barrel is just the sort of popular priced, design oriented chain that would have carried her designs during her lifetime. During the same era, I was taught that standing with feet in the T position, as she is doing here, was how runway models posed.

The Vera-tterrace connection

This just in from my sister, a scan of a section of Mother's Vera scarf. I think I remember it now.

Love the fitting "Shorpy" script!

Apt.

Elegant

Just look at the way she's standing - heel to instep, oh my! Isn't that elegant.

The face behind the name

So THAT'S Vera. I have a small collection of Vera scarves; I buy them whenever I find them in thrift stores. She was known for bold colors and patterns and her 60-year-old scarves are still stylish.

Moving down in the world

Vera would be spinning in her grave if she knew that mass-marketer Crate & Barrel is now selling her designs.

But honestly

She wasted a lot of time playing Plinko.

Vera's business partner?

Peg.

Vera had to drink

... gallons of champagne every week, but it was worth it for that wall treatment!

The scarves didn't sell

So Ms. Bradley started making handbags!

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