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Fresh Up: 1937

Fresh Up: 1937

September 1937. "Icehouse. Rosslyn, Virginia." Just across the Potomac from Washington, the home of beer, wine and 7-Up from 7 to 7, as well as one cool cat. Medium-format nitrate negative by John Vachon. View full size.


Another cool cat

peers out from beneath the porch, to the right of the door underneath the 'I" of Ice! I could look at the details of this marvelous photo for hours. And thanks to JellyBelly for identifying the current iteration of Henderson's!!

Eagle Series

The car is a 1933 Chevrolet Eagle Series CA but usually known as the Master Series. The entire car was redesigned and the windshield no longer opened up, the window sills had buttons for locking the doors, the rear spare tire was standard, and the wheelbase was now 110 inches.

Based on what looks like a single side window with wind vent and the hard top, the Chevy is likely an Eagle Series Sport Coupe like the photos below.

Lucky 7

I count fourteen 7s in this photo.


Never seen ampersands like these. These also reflect the 7s elsewhere in the photo.

Under ICE

That looks to me like an old toolbox. The kind that is open on the top and just has a long handle that runs the length of the box.

Under Ice

It appears to be a tool box/carrier for an electrician, plumber, etc.

Years Ago

Along the Hudson River there were HUGE icehouses to keep New York City supplied with ice. It was a very big business - ice houses the size of a football field! They are all gone now.

Hi'ya doll !

Q: What is in the second-floor window under "ICE"?
It looks like a little toy stroller, but that seems odd.

That pile of "dirt"

Is coal.

They are still in business

But now they are strictly movers as Henderson's Moving Services.


Before that dirt pile causes serious damage, someone needs to call CLAR 275 to have it hauled in the general direction of away.

Package Deal

Have a little wine, have a little beer ... then we'll generally haul you home!

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