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VINTAGRAPH • WPA • WWII • WE CAN DO IT! BUT FIRST, COFFEE

Double Rich: 1941

Double Rich: 1941

Whisk brooms and brooches,
Malteds and sundaes.

Girls in straw hats and
Chicago Mondays.

Traffic lights flashing, streetcar bell clangs.
These are a few of our favorite thangs.

July 1941. "Chicago. Waiting for a streetcar." 35mm nitrate negative by John Vachon for the Farm Security Administration. View full size.

 

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Stylish enough in 1941

"Horrible hair style"? Not in Chicago in July 1941. Does anyone think that in 70 years people will be looking at photos of us now and thinking how modern we all look?

Oooh, the height of fashion!

Those glasses are the most modern of this period. No wire frame and no tortoise shell. I think she sports the latest fashion of the time and quite frankly, I think she would be quite hip in the contemporary swing dance scene.

I've seen the future

This is me now, and this is me in 40 years after raising
three brats and two sorry husbands.

1940's fashion

She seems a bit mixed up, part sophisticated City Woman, part Farm Girl.

If it wasn't for the horrible hair style, oversized straw hat and the nerdy glasses (which would be cool now) she could be quite attractive.

Cutting Edge Technology?

As far as I know, whisk brooms have been around for centuries, but here they're given a display prominence more in keeping with the latest iPhone or an EV with a 500-mile range. Perhaps the marketing department experienced a collective delusion that week?

Forgot the matron

"Girls in straw hats and
matrons with frowns on."

In the guise of mild-mannered Clarice Kent

First thing I thought when I saw the lady on the left was that she looked like a super heroine in her secret identity. She even seems to be scanning the street for evildoers to thwart.

They both look like

they could use a free milkshake.

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