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Special Pleating: 1941

January 1941. "Old buildings in New Orleans." Custom Buttons and "Sandwiches of All Kind." Photo by Marion Post Wolcott. View full size.

January 1941. "Old buildings in New Orleans." Custom Buttons and "Sandwiches of All Kind." Photo by Marion Post Wolcott. View full size.


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Falstaff Brewery

Falstaff had a brewery in New Orleans starting in 1937 near the corner of Tulane Avenue and S. Broad. It was probably the most prominent brewery with a tower visible all around the city. The tower had a sphere on the top that was lit in different colors depending on the weather forecast.


Solo - to your point, my mom still has souvenir mugs and other Falstaff paraphernalia from her father. He owned a small liquor store in Cajun country in the 1950's. I always found the beer steins and mugs fascinating as a child. My aunt still has a man sized Old Crow "statue" that was in his store in the 50's or 60's as well. We used to play with him like a stuffed animal as children.


Ladies Invited, it says next to the entrance. Normally they aren't welcome?

For such a small perimeter

the number of street lids is quite impressive!

Little Diamond

(Presumably, the Big Diamond Bar and Sandwich Shop is in a more up-scale part of town).

This was taken before I was alive, let alone quaffing suds, but I hadn't realized that Falstaff (a St. Louis product) was sold in the Deep South back then. But cursory research reveals that they bought the National brewery in N'Orleans in 1937, in an apparent fifth column offensive against such local favorites as Dixie, a Crescent City concoction still being sold today, and Jax, originally from down Florida way but being brewed in New Orleans by 1956.

Falstaff, meanwhile, sleeps with Topper and Ruppert and all the other labels that have gone away.

MAgnolia 2239

Originally New Orleans used geographic telephone exchange names, such as ALgiers, GAlvez, UPtown and CAnal. In the 1950s the two letter/four number configuration changed to two letter/five numbers, and new office names such as WHitehall and ATwood were introduced. The history of New Orleans telephone prefixes can be found here

1941 Chevrolet

It's very shiny, two-tone and new but already has a dented passenger side rear fender, perhaps from navigating the narrow French Quarter streets. The car's worth repairing, especially since it will likely have to last at least until the post-war cars debut in 1946.

Bourbon Street and Iberville

East corner to be precise. :)

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