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Thrilling and Popular: 1939

Thrilling and Popular: 1939

October 1939. "Display of magazines for sale in Taylor, Texas." We'll take one of each, please. 35mm nitrate negative by Russell Lee. View full size.


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1st Edition

The Thrilling Football Stories shown is the first (and maybe only) edition of that pulp. Two copies on eBay right now, one asking $99, the other twice that.

Thrilling Ranch, Thrilling Sports,

And our latest publication, Thrilling Display Racks!

Pricing according to demand?

Hmm. So, Thrilling Football (and nearly all the others) are 10 cents. But Thrilling Ranch is 15 cents (for the prurient inside, we must pay a bit more). And, our lowly Saturday Evening Post, a paltry 5 cents.

The boring ones on the bottom

The Saturday Evening Post and Collier's are dated November 4, 1939. The Time magazine (with a picture on the cover of King Gustav V of Sweden, of all people) is dated October 30, 1939.


I collect pulp magazines and to see a photo like this is like being a kid in a candy store. They might have sold for a dime at the time, but even a pulp in the sorriest condition will sell for $20 today. If you want a sought-after issue in respectable condition, it may run a couple hundred dollars.

I hope this newsstand also carries bags and boards.

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