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Somewhere West of Livermore: 1927

Somewhere West of Livermore: 1927

San Francisco circa 1927. "Jordan Air Line 8." Latest addition to the Shorpy Archive of Archaic Automobiles. Glass negative by Chris Helin. View full size.


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1927 automotive proportions-

They're just not quite right on that presumably expensive Jordan Coach. I think I'll wait a year until 1928 and buy a much less expensive Ford Model A, which at least will closely resembles its corporate big brother, the Lincoln.

High-class neighborhood

I've lived near SF for over 50 years, and know this is either in Pacific Heights or St. Francis Wood. Was classy then, probably is still classy today - locale to be proud of.

Hadn't Heard of It

Not a marque I'm familiar with, but if those are brake drums, I'm impressed!

[Jordan is remembered mainly for its marketing, in particular the famous ad "Somewhere West of Laramie," cited as the first use of "image" advertising to sell cars. The copy is said to have been written by Edward Jordan himself. Click to enlarge. -Dave]

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A Thousand Years

Whoever was in the car, it was not likely Ned Jordan himself -- because in a second "West of Laramie"-type ad for his Playboy roadster, he declared that he expected to live a thousand years and would be found in an enclosed car only after that. Guess we'll have to wait and see.

Is that HIM?

Hugh Hefner? Or is that the mansion?

[This fellow would be around 115 by now. So yes, it could be Hef. - Dave]

Dave, you're such a Playboy

San Francisco is west of Laramie, too, you know!

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