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Car looking the worse for wear? "Paint it yourself for $50 with Nu-Enamel -- Only One Coat and Is Brushed On."
I obtained this photo at a paper show at the Rothman Center at Fairleigh Dickinson University many years ago. The photographer, Stadler, was based in Chicago. Where are you now, Nu-Enamel boys? View full size.
a division of Reed-Union Company. They later made Nu Vinyl and Nu Finish "the once-a-year car polish". They sold off their paint division in 1969, and now make car care products.
NU-Enamel Paint Co. was an Illinois Corporation. They sued Armstrong paints in 1938.
The advert shows woman applying the paint, so their selling point was ease of use. Also they have a kids' play cupboard and little chairs in their showroom along with the pretty wicker chair and settee. And the place is spotless. So they were looking to a different market from the usual male automotive enthusiast.
$50 in 1925 is like $684.83 in 2015.
$684 will buy you a paint job today but it'll be a low end one, probably not done with brushes though.
From great state of Texas.
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