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VINTAGRAPH • WPA • WWII • POUR IT ON: WWII POSTER

The Old Noodle: 1942

The Old Noodle: 1942

July 1942. "Posting ceiling prices in foreign languages. Charles Ruggiero, clerk in a grocery store in New York's Italian section, wishes the handful of spaghetti he is breaking were Mussolini's neck. The ceiling price sign above his head, written in Italian, is helping to defeat Il Duce by controlling inflation, one of America's most dangerous enemies." Medium format negative by Howard Liberman for the Office of War Information. View full size.

 

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Price list translation

Ceiling prices
Macaroni -- pure semolina
Peeled tomatoes (probably canned)
San Carlo brand oil (probably olive)
Del Gaizo sauce (probably tomato sauce or paste)
Locatelli peas

Cook all those together for a nice pasta dish.

Would you like some DDT with that?

As a former health inspector, I had to cringe when I saw the Flit insecticide stored above the open bins of pasta! A major no-no!!

An old Flit radio jingle

"I don't know what hit me,
My heart is all a-twit,
The love bug must have bit me,
Quick, Henry, the Flit!"

Jeb70, your comment reminded me of this.

If you get blitzed

or change your address

Bug Problem?

Quick, Henry, the Flit!!

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