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VINTAGRAPH • WPA • WWII • YOU MEAN A WOMAN CAN OPEN IT?

Chill Clothes: 1942

October 1942. "Health measures for low home temperatures. The American male, accustomed to heavy clothing indoors and out, probably won't mind the lower home temperatures imposed by the government's fuel oil limitation order; but the ladies had better adopt costumes of warmer materials made with long sleeves to ward off the chill air this winter." 4x5 inch nitrate negative by Albert Freeman for the Office of War Information. View full size.

October 1942. "Health measures for low home temperatures. The American male, accustomed to heavy clothing indoors and out, probably won't mind the lower home temperatures imposed by the government's fuel oil limitation order; but the ladies had better adopt costumes of warmer materials made with long sleeves to ward off the chill air this winter." 4x5 inch nitrate negative by Albert Freeman for the Office of War Information. View full size.

 

On Shorpy:
Today’s Top 5

On that menswear

As a fan of old-style Goodyear welted shoes, I've learned the hard way that calfskin is quite frankly cold in the winter, at least without good socks. Perhaps the man in the picture is keeping warm with winter weight slacks, which regrettably seem to have disappeared from stores.

Agreed with SuzieQ on draped fabrics on the bias. Lose the 1940s shoulder pads, but otherwise, there are few things more elegant or feminine.

Someone PLEASE!

Straighten the rug out. My wife would have a conniption fit. The photographer should have spotted that one.

I'm not biased or anything --

Fashions come and fashions go, but nothing has ever equalled the understated elegance of draped fabric cut on the bias. It's still a timeless look.

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