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The Light Refreshment: 1957

The Light Refreshment: 1957

New York, 1957. "Broadway Theatre District -- Times Square at night." Now playing at Loew's State: "The Sweet Smell of Success." 35mm negative from the Look magazine photo archive. View full size.


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Nice footage of the Pepsi sign in action

In response to Root 66's post about the Pepsi atop the Bond building, I found this on YouTube. Look around the 1:10 mark. Enjoy!

Camel Billboard

You can see the edge of the celebrated smoking Camel cigarette billboard, which was mounted on the Hotel Claridge. On calm days, the smoke rings would blow half way across Times Square.

Pepsi Cola Hits the Spot

It would thrill me to no end to see that neon Pepsi sign in action! I'll bet any amount of money that those bubbles "moved", too!

@ BillyMazz: That video was awesome! I especially liked how the bottle cap lit up. It was better than I anticipated. Thanks!

DuMont sign

The DuMont name was not long for the consumer-facing world in 1957. DuMont Television Network operations had already been sold to John Kluge in 1956. These became Metromedia, which in turn became Fox Television Stations later. Allen DuMont sold his television manufacturing division to Emerson Radio in 1958.

Moses in Technicolor

The Ten Commandments is playing at the Criterion, which is where I saw it on a school field trip back in those days.

Beau James

The marquee is promoting the 1957 biopic of New York Mayor Jimmy Walker (in office 1926-1932), starring Bob Hope in one of his few dramatic roles. Also starring Paul Douglas.

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