JUMP TO PAGE   100  >  200  >  300  >  400  >  500  >  600

Pepco: 1935

Pepco: 1935

Washington, D.C., circa 1935. "Potomac Electric Power Co. service station building, 10th Street and Florida Avenue. Linemen's truck." 8x10 inch acetate negative by Theodor Horydczak. View full size.


On Shorpy:
Today’s Top 5

10th & Florida aleady developed

I considered 10th & Florida in NW too but it couldn't have been. This map from 1919 shows that 10th & Florida was an already developed urban neighborhood a decade before the PEPCO truck photo. The PEPCO building built in 1930 took the place of a large street railway car barn. To the north was a steep incline and grounds of Garfield Hospital. The PEPCO truck is out in the fringes of DC somewhere, I just don't know where.

[The photo is from this series of images showing the building at 10th and Florida NW, as well as some of the trucks garaged there. - Dave]

Incorrect address

10th and Florida was built up and developed with rowhouses by the teens and 20s. This photo must have been mislabeled. I bet they meant something like 10th and Fort NE which was a paper subdivision just starting to be built in the 1930s.

["During the 1930s, Pepco experienced a building boom ... This led to the construction in 1930 of ... a new service station at 10th and Florida Avenue, NW ..." From this document, page 12. It's now the Howard University Service Center. -tterrace]

Matchless Service

PEPCO is still the electric utility providing "matchless service" to D.C. and its Maryland suburbs. It is now owned by Exelon.

"Matchless service." Get it? It's not gas; you don't need a match to light it. That probably made more sense when electricity was competing with gas for home lighting; they haven't used the slogan for a while.

[The competition between gas and electric appliances for furnace and water heating, cooking, clothes-drying and refrigeration far outlasted the gaslight era, with the promotion of "Flameless Electric Living" and "Gold Medallion Homes" going well into the 1970s. - Dave]

Syndicate content is a vintage photography site featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago. Contact us | Privacy policy | Site © 2023 Shorpy Inc.