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VINTAGRAPH • WPA • WWII • SPANGLES: THE CONTINENTAL CIRCUS

Little Oklahoma: 1939

Little Oklahoma: 1939

September 1939. "Service station run by former resident of Oklahoma in Questa, New Mexico. Oklahoma newspapers as well as other Oklahoma products are for sale here." Photo by Russell Lee for the Farm Security Admin. View full size.

 

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"Service station run by former resident of Oklahoma"

Is this phrasing an early appearance of political correctness? I read it as "Okie," with the still disparaging depression memory slightly disguised.

[Okies were penniless agricultural workers forced off their land by the Dust Bowl droughts who ended up harvesting crops in California. Our New Mexico gas station owner doesn't seem to fit any of those categories. - Dave]

Ex-Texaco

When John Collier visits in 1943, the station has converted to Conoco.

http://www.loc.gov/pictures/resource/fsa.8d45032/

At every Texaco Station

I remember the cool Texaco commercials, and some Conoco ones too! That was a GREAT time to be a kid in this country.

https://youtu.be/b1zxOTDHIBQ

Signage

Lots of interesting fonts here.

You can trust your car

To the man who wears the star. The big bright Texaco star!

Love your state

I do not know whether to think "nice marketing angle" or "learn to love the state you are in."

But then again, I live near the WA/OR border and see plenty of cars with Oregon plates living in my neighborhood--and I have a few "get a Washington license" words in my head.

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